Case Study: CoServ boosts engagement and performance with Guusto

From the Field to the Call Center Recognition That Drives Results at Every Level

CoServ, an electric cooperative and gas distribution company serving eight counties in North Texas, needed a more flexible and personal way to recognize employees across a diverse workforce that included call center agents, linemen, gas techs, and corporate staff. Before using Guusto, recognition was manual and limited to physical cards and PTO awards, which didn’t fit every employee or work environment.

With Guusto, CoServ implemented a digital recognition program for milestones, leadership awards, call center incentives, safety behaviors, and internal engagement contests. The results included a 10% increase in customer care QA scores, from 85% to 95%, along with improved attendance, schedule adherence, morale, and engagement. CoServ also said Guusto was simple to administer and easy for employees to use, making recognition a stronger part of its culture.

CoServ

Shanna McClung

Culture Specialist