Case Study: Designer Shoe Warehouse achieves improved employee engagement with Guusto

Designer Shoe Warehouse - Customer Case Study

Designer Shoe Warehouse (DSW), part of the Town Shoes Limited group with more than 180 locations, faced a costly, administrative and inconsistent employee recognition program that was difficult to track and scale across stores. DSW needed a simple, cost-effective and eco-friendly technology solution for recognition — they selected Guusto’s employee recognition platform to streamline processes and make it easier for managers and associates to send and redeem rewards.

Guusto rolled out targeted programs — empowering about 30 District Managers with budgets (including a Pay-it-Forward feature and bulk team gifts) and 20 Senior Leaders with budgets to recognize individual and cross-functional contributors — enabling team rewards and stronger Head Office–store connections. In less than one year with Guusto, DSW reported improved overall engagement scores on company surveys, higher employee satisfaction with the simplicity and redemption choice, and a marked reduction in manual administrative work while building a stronger culture of recognition.

Designer Shoe Warehouse

Gina Tsaparas

Director, Corporate HR & Total Rewards