Case Study: Logitech achieves actionable in-store shopper insights with GutCheck

The Advantages of Pairing Quick Shopper Reads with the Right Target Audience: How Logitech Gained Invaluable Shopper Insights

Logitech had just launched a mobile stand‑alone keyboard aimed primarily at iPad users (but compatible with phones, TVs and Android devices) and needed to reassess target audiences, positioning, price and distribution. Although quantitative work had profiled the target segment, the team lacked in‑store shopper perspective—how the product performed on shelf, how shoppers found and evaluated it versus competitors, and what barriers were preventing purchase.

GutCheck ran a two‑day Instant Research Group: an online moderated qual discussion followed by an in‑store mobile activity where 20 screened shoppers answered questions and uploaded photos. The study quickly revealed pre‑shopping triggers, findability issues, packaging and merchandising improvements, and validated hypotheses about optimal product placement; rich verbatim quotes and in‑store imagery delivered actionable insights to inform positioning, merchandising and sales conversations within days.

Logitech

B. Aristud

Global Consumer Insights