Case Study: Major Food Brand Company achieves rapid Canadian insights for peanut-free snack packaging and flavors with GutCheck

Packaging and Flavor Insights for Peanut-Free Snacks

GutCheck partnered with a major food brand preparing to launch a line of peanut‑free snacks in Canada, where new school allergy policies made parent sentiment critical. The brand needed rapid, market‑specific feedback from purchasing parents on new flavors, naming and package design, plus insight into loyalty and potential line extensions.

Using its online Instant Research Group platform, GutCheck recruited 20 Canadian parents of 4–10 year‑olds for a two‑day qualitative study with open responses and moderator probing, delivering an executive summary in six days. The research produced actionable guidance on naming, packaging, flavor selection and messaging (including the need to highlight sugar content), prompted one flavor and a coating tweak, and gave the brand a clear roadmap to optimize the launch.