Case Study: Major Women's Razor Brand Company achieves rapid insight-driven SKU optimization and increased sales velocity with GutCheck

Major Women’s Razor Brand Company - Customer Case Study

GutCheck, an agile online market research firm, partnered with a major women’s razor brand to understand how targeted consumers viewed razor offerings at a membership-only warehouse retailer. The brand needed insight into price and value perceptions, the appeal of a new SKU or higher-quantity packs, the potential to leverage other owned beauty brands, and the decision drivers and barriers among both existing razor buyers and non-buyers. They also wanted to evaluate five product concepts tailored to the retailer.

GutCheck ran a rapid three-phase qual–quant–qual study—initial shopper exploration via its Instant Research Group, quantitative concept testing, and follow-up qualitative work with non-razor buyers—and delivered executive reports in 18 days. Findings showed multi-packs performed better in the warehouse context (due to perceived bulk savings), assortment felt limited, and shoppers still wanted per-unit pricing comparisons; these insights informed an updated in-store offering that increased sales velocity to meet customer goals and validated the team’s pricing/value hypothesis.