Case Study: Suja achieves validated packaging redesign and increased purchase intent with GutCheck

How Suja, an Organic Juice Company, Adopted Agile Research Methodologies to Redesign Packaging for its Leading Product Line

Suja, an organic, non-GMO cold-pressed beverage company that grew from 300 to 14,000 stores in four years, faced a crowded category where consumers struggled to choose on shelf. With a small marketing team and tight timelines, they needed to validate a packaging redesign for their top-selling line that would reduce shelf decision time and appeal to multiple consumer segments without risking sales.

Partnering with GutCheck, Suja ran a two‑phase agile study — qualitative instant research (N=30) to refine concepts and a quantitative Agile Screen (N=200) to compare executions — each delivering results in about five days. The new design tested nearly two-to-one better than the current label, earning feedback to simplify visuals, emphasize organic and ingredient transparency, and highlight trusted certifications; the team launched the redesigned packaging in time for peak season with confidence it would boost purchases.

Suja

Bella Tumini

Brand Manager