Case Study: Consumer Goods Manufacturer achieves proven product-market fit and secures major European retailer partnership with GutCheck

How One Consumer Goods Manufacturer Used an Agile Attitudes & Usage Study to Understand an International Target Audience

A consumer goods manufacturer’s product team needed to win a major European retailer as a global oral-care supplier, but their product’s appearance and functionality differed from local offerings. With a tight timeline and limited budget, they needed rapid, defensible insights to show the retailer they understood the target audience and that the product would be accepted.

They commissioned GutCheck’s Agile Attitudes & Usage online study (N=300, 20 questions) and received results in 10 days. The research validated that the offering fit the target buying profile, identified purchase drivers, store preferences and subgroup differences (including who was likeliest to shop the retailer and the influence of recommendations), and provided actionable evidence the team used in their retailer presentation to build a successful partnership.