Case Study: Kernel Season's achieves rapid, affordable concept validation with GutCheck

How Kernel Season’s Leveraged Agile Methodologies to Gain Quick Quantitative Feedback and Identify Winning and Losing Ideas Fast, Without Breaking Their Budget

Kernel Season’s, a small but innovation-driven snack brand, needed fast, reliable consumer feedback on two new product concepts but faced the common small-brand constraints of limited research budget and resources. Rather than relying on internal opinions or gut instinct, they required quantitative input from a specific target audience of primary grocery shoppers (women 25–49 with children) to ensure concepts would resonate once launched.

Using GutCheck’s agile, two-phase quantitative approach, Kernel Season’s quickly tested Concepts A and B, then added a third concept in a second phase to compare all options head-to-head. The rapid, affordable studies recruited the exact target audience, delivered prioritized metrics (purchase intent, appeal, uniqueness, value, etc.), and enabled the team to identify top-performing concepts, discard weaker ideas, and move forward with consumer-backed confidence — all without exceeding their budget.

Kernel Season’s

Scott Lerner

CEO