Case Study: Endangered Species Chocolate achieves targeted messaging and activation with GutCheck Constellation

How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

Endangered Species Chocolate set out to grow its customer base by turning a recent five-segment analysis into actionable plans for three priority segments. The team needed a deeper, holistic view of each segment’s shopper journeys, media habits, personality traits and purchase drivers to craft messaging and activation strategies that would convert casual buyers into more loyal customers.

Working with GutCheck’s Constellation solution, ESC combined rigorous survey data with validated third‑party big data to build rich consumer profiles. Within weeks they received clear, segment-specific recommendations — from favorite flavors and creative tone to optimal media channels, retail tactics and promotional levers — enabling more targeted messaging, smarter activation and improved reach and ROI.

Endangered Species Chocolate

Tod Dalberg

Director of Brand & Marketing