Case Study: Bumble Bee Foods achieves rapid, cost-effective prioritization of product concepts with GutCheck

How Bumble Bee Foods Leveraged GutCheck’s Agile Quant/Qual Combo Offering to Prioritize Ideas Early on During Innovation

Bumble Bee Foods’ innovation team needed a faster, more affordable way to build an insight-driven pipeline of viable product concepts and to learn from consumers early in development. They were looking for a single partnerable platform that could handle both qualitative and quantitative research, offer flexible guidance throughout the project, and help prioritize ideas before heavy investment.

GutCheck delivered an agile qual+quant solution using an Instant Research Group™ exploratory phase (25 targeted consumers) to refine concepts, followed by a 200-person quantitative prioritization to pick a winner—each with rapid recruit-to-report timelines and a consistent research strategist. The work disproved the team’s initial hypothesis, produced three stronger concepts, enabled quick prioritization, and helped Bumble Bee save time and resources by failing fast and moving forward with greater confidence.

Bumble Bee Foods

Kara Sterner

Director of Innovation