Case Study: Fortune 500 QSR achieves faster time-to-market and maximized ROI on a new product with GutCheck

How an F500 QSR Accelerated Time to Market & Maximized ROI on a New Product Innovation

A Fortune 500 quick‑service restaurant needed to accelerate time to market and maximize ROI for a new premium menu innovation but found its product and creative workflows disconnected. Traditional creative testing was too slow for iterative refinement and relied on audience segments that weren’t representative of likely adopters, so the insights team needed a faster way to identify and target true early adopters and build creative that would resonate with them.

Using GutCheck Constellation®, the team quickly (within three weeks) identified and profiled high‑potential early adopters, generated targeted messaging, creative and media recommendations, and revealed market impact — including an estimated 16.6 million existing customers who could be upsold and an opportunity to capture roughly 31% of competitor buyers. Those insights enabled a faster, more targeted launch with personalized activation strategies that increased relevance, drove incremental revenue, and maximized the product’s profitability.