Case Study: Premium Baby Gear Brand identifies winning stroller concept and optimal price to accelerate product development with GutCheck's Competitive Checkpoint

How a Premium Baby Gear Brand Quickly Assessed the Competitive Landscape to Optimize New Product Development

A global premium baby‑gear brand preparing to expand its stroller lineup needed fast, consumer‑grounded input to pick the right design and price without wasting resources. A lean, three‑person product marketing team wanted new and expectant mothers to benchmark three early stroller concepts against established competitors to reveal where the brand would outperform or fall short and to gather guidance on two additional concepts still in development.

GutCheck ran its Competitive Checkpoint™ quantitative survey (N=300, 3 concepts, 5 in‑market benchmarks; 9 days recruit‑to‑report) to compare concepts against real market options. One concept outscored rivals on several competitive metrics, highlighted design as the most influential attribute, and pinpointed specific features that justify the price—saving a phase of iterative development, strengthening retailer conversations, and informing decisions for upcoming products.

Baby Gear