Case Study: Global Beverage Company achieves rapid, country-specific marketing insights with GutCheck

GutCheck Provides In-depth Global Insights in Just Weeks

GutCheck partnered with a major beverage brand that had developed co-branded campaign concepts for young adults across multiple countries and needed rapid, country-specific qualitative insights to ensure international appeal, message clarity, and competitive differentiation. The client asked for images and statements that captured each market’s cultural values and guided refinement of concepts to improve personal relevance and purchase intent.

GutCheck ran an Instant Research Group across five countries with 157 target respondents (mostly ages 18–39, frequent buyers), delivering initial findings in 10 days and full reports within two weeks. Using in-country moderators to surface cultural nuances, the team helped the brand assess relevance, believability and purchase likelihood, and refine concepts accordingly — e.g., revising Chinese wording, changing delivery tactics in Brazil, avoiding blocked web channels, and minimizing co-branding in France — demonstrating speed, local expertise, flexibility and high respondent quality.