Case Study: Lemon Yellow achieves streamlined payroll and professional benefits with Gusto

Lemon Yellow works with Gusto

Lemon Yellow is a 12-person branding agency founded in 2005 and based in Miami with presence in Chicago and Los Angeles, known for minimalist, provocative design in a city of excess. The team needed a professional payroll and benefits solution that felt like a large-company setup but fit a small studio, and the COVID-19 pandemic added urgent administrative and financial challenges.

Since joining Gusto in 2015, Lemon Yellow moved payroll and benefits onto Gusto’s platform and relied on its updated PPP loan guidance and Small Business Resource Hub during the pandemic. The result was a major reduction in administrative burden, a cleaner, more professional HR/payroll experience, and a trusted partner that helped the studio navigate hard times.

Lemon Yellow

Erika Morales

Co-Founder and Creative Director