Case Study: Soona achieves rapid scaling, streamlined benefits, and flexible payroll with Gusto

Gusto Provides a Modern HR Solution for soona’s Hyper-Growth Business

soona, a Denver-based same-day photo and video content platform, scaled from a small startup to 100+ employees across three locations and remote during the pandemic, with revenue jumping 400%. That hyper-growth created HR challenges: rapidly hiring and onboarding 75+ people remotely, helping many employees navigate benefits for the first time, and needing flexible payroll to support irregular hours.

Gusto served as a central, modern HR platform—fast-tracking remote onboarding, offering intuitive benefits selection with transparent pricing, and enabling off-cycle payroll without extra fees. The outcome: smoother hiring and onboarding, timely pay for employees, reduced administrative complexity, and HR infrastructure that supports soona’s continued scaling.

Soona

Elizabeth Giorgi

CEO and Co-Founder