Case Study: Commonwealth Joe achieves streamlined payroll and onboarding with Gusto

Commonwealth Joe works with Gusto

Commonwealth Joe is an Arlington, VA–based small-batch coffee roaster and retailer that grew rapidly after launching in 2012 and recently expanded by acquiring The Java Shack, bringing its team to 17 employees. That fast growth created operational challenges—onboarding new staff, running payroll, managing taxes and compliance—while the founders needed to stay focused on roasting, brewing and expanding the brand.

They adopted Gusto’s cloud-based platform for payroll, taxes and employee self-onboarding, which made onboarding painless, enabled easy direct deposit setup, and moved back-office tasks paperlessly. The result: significant time savings, lower costs compared with other payroll providers, confidence that the system can scale beyond 100 employees, and renewed focus on core business and growth.

Commonwealth Joe

Robert Peck

Chief Executive Officer