Case Study: American Canning achieves streamlined payroll and stronger employee support with Gusto

American Canning - Customer Case Study

American Canning is an Austin-based canning and packaging company (24 employees) that fills and ships thousands of canned beverages for breweries, wineries, and other beverage makers. Co-founder and CEO David Racino emphasizes that people—not machinery—are the backbone of the operation, so offering competitive pay, benefits, and a collaborative culture is essential to supporting both their team and the small businesses they serve. Managing payroll and benefits efficiently while growing their customer‑focused operation was a key challenge.

American Canning turned to Gusto (joined April 2017) to simplify payroll and benefits administration. With Gusto handling those back‑office tasks, the team can focus on production, employee retention, and customer service—keeping their workforce happy and enabling the company to continue empowering local and national beverage brands.

American Canning

David Racino

Co-founder and CEO