Case Study: Rebbl builds a standout brand story and drives retailer-ready awareness with Guru

Rebbl reaches 648 national impressions with Guru

Rebbl, a maker of super-herb elixirs, faced the challenge of expanding into major retailers without a clear brand message to stand out in the crowded functional beverage market. The company needed creative that would convey its unique adaptogenic ingredients and social mission to capture new customers' attention. To address this, they partnered with the vendor Guru.

Guru developed a three-tiered storytelling strategy to entice customers with flavor, educate them on health benefits, and inspire loyalty by highlighting Rebbl's anti-trafficking mission. This solution successfully generated 648 national impressions for the brand. Furthermore, the campaign helped support the measurable impact of rescuing over 20,000 people from trafficking.

Rebbl