Case Study: Patagonia launches Regenerative Organic Certification with Guru

Patagonia launches the first Regenerative Organic Certification with Guru

Patagonia, an outdoor gear company, sought to successfully launch its new food venture, Patagonia Provisions, and inspire a broader movement for better food systems. They engaged the vendor Guru for a comprehensive campaign to achieve this goal.

Guru developed packaging, experiential design, and sales materials for the launch. They then helped establish the Regenerative Organic Certification (ROC) and supported its unveiling at Expo West with compelling visuals. By partnering with other brands, Guru positioned the launch as a united movement, successfully establishing a new gold standard for organic food.

Patagonia