Case Study: Nalgene reignites consumer excitement with Guru

Nalgene celebrates 75th anniversary and launches annual limited-edition drops with Guru

Nalgene, the iconic maker of durable water bottles, faced distribution hurdles and a need to re-energize its retailer relationships and fan base following pandemic disruptions. The company engaged the vendor Guru to refresh its brand creative across visuals and messaging in order to reignite consumer excitement.

Guru became an extension of Nalgene's creative team, establishing an annual trend forecasting process to inform new limited-edition bottle print series. This solution included seasonal drops of collections like "Psychedelic Botanicals" to keep the brand contemporary, along with a campaign for its 75th anniversary that leveraged vintage imagery to reconnect with fans.

Nalgene