Case Study: Clover boosts brand awareness and organic searches with Guru

Clover boosts brand awareness 30% with Guru

Clover Sonoma, a heritage dairy brand, faced the challenge of declining sales as newer generations of consumers switched to plant-based alternatives due to misconceptions about dairy's health and environmental impact. To address this, the vendor Guru developed an advocacy campaign to reposition the brand.

Guru created an upbeat campaign to help consumers "love milk again," tapping into self-care and nostalgia. This included launching a new product line, Moon Milk, and promoting it through a mix of out-of-home ads, digital and social content, and influencer partnerships. The campaign successfully increased brand awareness by 30% and organic searches by 147%.

Clover