Case Study: Bring Change to Mind achieves more comfortable teen mental health conversations with Guru's #NoNormal campaign

Bring Change to Mind boosts teen comfort starting conversations by 60% with Guru

Bring Change to Mind, a nonprofit focused on mental health, faced the challenge of tackling the stigma surrounding mental health with a national campaign aimed at teens. They needed a partner to craft sensitive and resonant messages to spark honest conversations for their 10th-anniversary initiative. They partnered with the vendor Guru for a campaign that included video, media, and research deliverables.

Guru developed the #NoNormal campaign, which used real teen photos and personal narratives to shatter the idea of "normal" and make mental health feel safe to discuss. The solution included social media challenges and was amplified by celebrity champions. The results were significant, with the campaign reaching 580 high schools nationwide and making 60% of participants more comfortable starting conversations about mental health.

Bring Change to Mind