Case Study: YouCam Makeup achieves 16X organic install growth with Gummicube

YouCam Makeup - Customer Case Study

YouCam Makeup, the flagship app from Perfect Corp., partnered with Gummicube to improve its organic app store marketing. The challenge was to increase visibility in the app stores and convert more viewers into users through a stronger organic strategy. Gummicube used its DATACUBE intelligence platform to study search behavior, run focus group research, and identify the keywords and creative elements that would best support listing optimization and conversion.

Gummicube then optimized YouCam Makeup’s metadata and keyword targeting to align with high-value search terms relevant to the app’s beauty features. As a result, downloads increased by 1,583% and organic installs grew nearly 16x, while keyword visibility rose 172.63%. The app also moved into the top 100 overall in both the Google Play and Apple App Stores, making the partnership Gummicube’s highest-ROI and most impactful user acquisition effort for YouCam Makeup.

YouCam Makeup