Case Study: TrailLink boosts organic downloads and conversions with Gummicube

TrailLink - Customer Case Study

TrailLink, the app from Rails-to-Trails Conservancy, wanted to improve its visibility in the App Store and drive more organic downloads and conversions. To help address this challenge, TrailLink turned to Gummicube for App Store Optimization support, including keyword research and metadata, screenshot, and creative optimization.

Gummicube updated TrailLink’s title, subtitle, keyword bank, and screenshots to better target high-value search terms and highlight key app features like trail maps and curated guides. The results were strong: organic keyword growth increased by 247%, top 5 App Store keyword impressions grew by 400%, organic conversion rose by 347%, and overall conversion improved by more than 25% within the first 90 days.

TrailLink