Case Study: PlantSnap achieves top App Store category ranking with Gummicube App Store Optimization

PlantSnap - Customer Case Study

PlantSnap, a plant identification app, needed to grow its visibility in the iOS App Store and Google Play Store while its founder and team continued improving the product and expanding its database. Gummicube helped the app compete in a crowded category by using App Store Optimization to improve discoverability for relevant plant-identification searches.

Gummicube researched high-volume keywords, competitor apps, and PlantSnap’s positioning, then optimized the app’s title, subtitle, and keyword fields for better indexation. The team also ran ongoing A/B tests on store listing creative and messaging, leading to a 44% increase in keyword visibility, a 90% increase in keywords ranked 5 or above, and creative tests that converted 34% higher than control, with a follow-up iteration improving another 32%.

PlantSnap