Case Study: McAfee achieves 31% keyword visibility growth and 14% conversion uplift with Gummicube

McAfee - Customer Case Study

McAfee worked with Gummicube to improve visibility and conversion for its Mobile Security app in the App Store. The challenge was to increase organic discoverability and drive more downloads for a multi-functional VPN and mobile security product in a competitive category.

Gummicube used its DATACUBE platform to research high-value keywords, optimize metadata, and refine screenshot creative through A/B testing. The campaign increased keyword visibility by 31.5%, organic search impressions by 27.3%, organic app units by 9.9%, and conversion by 6.9% in the first 90 days, with screenshots contributing to an additional projected conversion lift of up to 13%.

McAfee