Case Study: Match to Win achieves 175% conversion growth and 700% more downloads with Gummicube

Match to Win - Customer Case Study

Match to Win partnered with Gummicube to improve visibility and growth for its match-3 and prize giveaway app. The challenge was to identify the right keyword categories and creative messaging to stand out in the crowded “matching” and “giveaway” app markets and convert more search traffic into downloads.

Using Gummicube’s DATACUBE platform, the team researched keyword trends, optimized organic and Apple Search Ads targeting, and ran iterative A/B tests on screenshots and app icons. Gummicube helped Match to Win achieve a 175% increase in downloads, a 3.8% lift from the initial Apple Search Ads campaign, and 193% growth in ranked keywords in the Top 5, with conversion improvements of more than 175% overall.

Match to Win