Case Study: IMVU achieves 96% keyword visibility growth with Gummicube

IMVU - Customer Case Study

IMVU, the #1 social avatar app, needed to strengthen its App Store Optimization in Japan, where it faced a different competitive landscape and had to rank for local avatar, character, and social/chat search terms. Gummicube used its DATACUBE analytics platform to research keyword trends, competitor positioning, and market insights to guide the strategy.

Gummicube then optimized IMVU’s metadata and creative assets, using Splitcube to A/B test icons and screenshots tailored to Japanese users. The campaign drove a 96% increase in ranked keywords, a 75% increase in Top 5 rankings, a 10.4% lift in impressions, and daily installs rose by 45% on Google Play and 105% on Apple devices.

IMVU