Case Study: Clash of Kings achieves 1700% visibility growth with Gummicube

Clash of Kings - Customer Case Study

Clash of Kings, a mobile real-time strategy game from Elex Wireless, needed to be fully optimized ahead of its global launch and improve its visibility in crowded app store search results. Gummicube partnered with the team early in the process to help shape keyword strategy, metadata, and creative assets for better discoverability and conversion.

Using Gummicube’s DATACUBE app store intelligence platform and Gnome Escape community, the company identified high-demand keywords, refined app metadata, and tested icons, screenshots, and video through focus groups. The result was dramatic growth: Clash of Kings went from ranking for 41 keywords to more than 750, increased app visibility by over 1500% in many territories, and earned frequent featuring on the App Store and Google Play storefronts.

Clash of Kings