Case Study: Carvana achieves 81% app unit growth with Gummicube

Carvana - Customer Case Study

Carvana, an online car retailer with a mobile app for searching, financing, and buying cars, wanted to drive more growth from the App Store. It turned to Gummicube, the App Store Optimization leader, for expertise, guidance, and data to improve visibility and app performance.

Gummicube optimized Carvana’s metadata and creative assets using market trends and DATACUBE insights, including car imagery, car-buying messaging, color palettes, and handset orientation. These changes delivered strong results: keyword growth increased 440%, impressions grew 246%, app units rose 81%, and download conversion improved 98%, helping Carvana achieve sustained App Store growth.

Carvana