Case Study: Baller Legends achieves 150% more organic installs with Gummicube

Baller Legends - Customer Case Study

Baller Legends, an arcade-style basketball shooting game from Battery Acid Games, needed to improve App Store visibility and organic installs after launching. Working with Gummicube, the team focused on app store optimization (ASO) to strengthen keyword rankings, expand the number of searchable terms, and better reach their target audience.

Gummicube used its DATACUBE app store intelligence platform to research high-demand keywords, preserve terms already driving results, and optimize metadata and the app description around Baller Legends’ key features. The result was a 106% increase in search visibility and a 150% jump in average daily installs, from about 400 to over 800 per day, all without paid marketing. Baller Legends also saw its average rating rise to 4.6 stars from 3.6 and earned 43 App Store features internationally.

Baller Legends