Case Study: Avis Achieves 50% More Downloads with Gummicube

Avis - Customer Case Study

Avis, a leading car rental provider, wanted to improve the performance of its iPhone and Android apps and increase visibility in the App Store and Google Play. The company partnered with Gummicube and used its DATACUBE App Store Intelligence platform to analyze the competitive mobile landscape and guide its app store optimization strategy.

Gummicube optimized Avis’ keywords and metadata, then ran multiple rounds of A/B testing on creative assets such as screenshots, icons, and feature graphics. The work led to major gains, including a 59.65% increase in ranked keywords on Google Play, a 393% increase in ranked keywords on iOS, a 28% boost in Google Play conversion from feature graphics, and overall download growth of nearly 50%.

Avis