Case Study: Webflow achieves 100% social media response coverage with Gumloop

How Webflow automated all social media listening with Gumloop

The customer, Webflow, faced the challenge of manually monitoring over 500 daily social media mentions across multiple platforms to find the critical few that required a response. With a small team, it was nearly impossible to identify users needing help with issues like billing or product bugs without draining all their time.

The vendor, Gumloop, implemented a solution using an AI categorizer to automatically analyze posts for sentiment and priority. This allowed Webflow to achieve a 100% response rate, replying to all necessary posts in under an hour, while surfacing only the 10-15 daily mentions that required immediate action from the previous 500.

Webflow

Emily Lonetto

Senior Director of Marketing, Community & Agencies