Case Study: Instacart doubles SDR meetings with Gumloop

How Instacart Automated High-Value Outreach with Gumloop

Instacart faced a challenge where its Sales Development Reps (SDRs) were burdened with manual, time-intensive tasks to personalize outreach for potential brand partners. Employees spent hours sifting through Salesforce data and spreadsheets to draft emails, which reduced productivity and risked missed revenue opportunities.

By implementing Gumloop as an end-to-end AI solution, Instacart automated its outreach workflow. The Gumloop flow automatically pulled data from Salesforce to generate hyper-personalized email drafts for high-value accounts. This solution nearly doubled the number of new customer meetings per SDR, tripled the volume of high-quality outreach, and achieved an exceptional NPS of 9.8 from its pilot users.

Instacart

Josh Rider

Vice President of Commercial Excellence