Case Study: Republic TV Cuts Media Costs by 32% with Gumlet

Republic TV achieves 32% cost reduction after implementing Gumlet

Republic TV, a major news network with a massive global audience, faced rising media delivery costs and an inefficient pipeline that struggled under the strain of their 24/7, media-rich news operation. Their previous solution with ImageKit led to high bandwidth consumption and lacked a complete video hosting solution, creating a critical challenge with zero room for error.

Gumlet implemented a new media solution, replicating the existing setup and completing a full migration in just two hours with zero downtime. This switch resulted in a 32% reduction in media operations costs, an 86% reduction in image sizes, and a 21% drop in CDN consumption. Gumlet provided a faster, more optimized media delivery system that required minimal ongoing maintenance.

Republic TV

Sumit Kumar

Head of Tech