Case Study: Tata 1mg cuts image costs by 56% with Gumlet

How Tata 1mg saved 56% cost on delivering 3.13 Bn+ images monthly, with Gumlet

Tata 1mg, a major Indian pharmaceutical ecommerce platform, faced significant challenges in delivering billions of high-quality images monthly to its customers. Their previous vendor, Cloudinary, was unable to efficiently handle the high traffic and bandwidth consumption, particularly for users on slower networks in smaller cities. This resulted in a poor user experience and a cost structure that was not scale-friendly.

By implementing Gumlet's image optimization service, Tata 1mg achieved a seamless migration with zero downtime. Gumlet provided auto-resizing and image transformation, which drastically improved page load times. The results were substantial, including a 56% reduction in operational spend, a 39% decrease in bandwidth consumption, and 88% more efficient image optimization compared to their originals. Gumlet enabled them to reliably handle over 3.13 billion image requests per month.

TATA 1mg

Anshul Yadav

Vice President Tech