Case Study: Simplotel improves media performance and reduces costs with Gumlet

How Simplotel transformed it’s media pipeline with Gumlet

Simplotel, a company that builds websites and booking engines for over 3000 hotels, was facing significant challenges with its previous image optimization tool, Cloudinary. As they scaled, they encountered excessive bandwidth usage, unsustainable CDN costs, and the need for manual image resizing. This was a critical issue for their business, which manages millions of visitors and tens of millions of images daily across global hospitality sites.

To solve this, Simplotel implemented Gumlet's media optimization service. The migration was seamless, requiring no code changes and resulting in zero downtime thanks to Gumlet's Cloudinary-compliant APIs and dedicated support. The results were substantial: a 97% reduction in image size, 36% better compression than Cloudinary, a 37% drop in bandwidth consumption, and a 61% reduction in operational costs. This performance upgrade also led to a 16% average increase in traffic for their clients' websites within the first 60 days.

Simplotel

Tarun Goyal

Chief Executive Officer