Case Study: Ethos Boosts Video Performance and Cuts Cloud Costs with Gumlet

How Ethos’s videos now tick like clockwork

Ethos, a major player in luxury e-commerce, faced video performance bottlenecks with their existing platform, Vimeo. Their challenges included slow loading videos, poor optimization, and hidden costs, which threatened their video-first strategy and growth. To support their digital presence, they needed a high-quality, high-performance solution and turned to Gumlet for its video hosting and optimization services.

By switching to Gumlet, Ethos seamlessly migrated over 5,000 videos in under three hours with zero downtime. Gumlet provided a frameless video player, in-depth analytics, and a custom pricing plan. The results were significant, including a 55% increase in user engagement, a 37% increase in conversions, and a 34% reduction in cloud spend.

Ethos

Subhadeep Shaw

Product Manager