Guild
42 Case Studies
A Guild Case Study
The Chairman’s Network, a collaborative business network for chairmen, entrepreneurs, board directors and NEDs, needed a better way for members to stay connected and continue conversations beyond physical meetings. Guild provided the secure networking space, helping the customer solve the challenge of giving members ongoing access to one another before and after events.
Guild set up a member-wide group for The Chairman’s Network, then added special-interest sub-groups run by members so they could connect more easily with relevant peers. As a result, members could make introductions, share opportunities, and do business more directly than through email, while also increasing member stickiness and supporting retention.