Case Study: April Fools Club achieves secure, organized member communications with Guild

The April Fools Club (AFC) swaps from WhatsApp to Guild

The April Fools Club (AFC), a group of RAF supporters and business leaders, needed a better way for its board and members to communicate. They had been using WhatsApp, but concerns over privacy and security, plus the lack of member profiles and clear organization, made it unsuitable for their needs.

Guild provided AFC with a professional messaging platform tailored for the club’s structure, including subject-based conversation streams, closed committee groups, private direct messaging, a general banter channel, and clear member identification. As a result, AFC was able to reduce message clutter, keep important announcements and documents organized, and improve communication across 70+ members, helping the organization stay connected and get things done.

April Fools Club

Peter Finnie

President