Case Study: Sherpa builds a global channel leaders community with Guild

Sherpa bring global Channel Leaders together with a community of practice on Guild

Sherpa, an award-winning specialist channel agency, needed a better way to bring global channel leaders together in a non-sales, non-marketing environment where peers could share challenges, best practices, and honest insights. To support this, Sherpa chose Guild’s private community platform to create its Channel Leaders community of practice.

Using Guild, Sherpa launched a simple, distraction-free space for tech channel professionals to connect globally, discuss topics like partner marketing, partner experience, and partner relationship management, and exchange candid feedback. The result has been high-quality discussions and clearer insight into what matters most to the channel, with Sherpa now planning to expand the community with curated content, exclusive events, and masterclasses.

Sherpa

Tom Perry

Chief Executive Officer