Case Study: Professional Publishers Association boosts member engagement with Guild

PPA use Guild for professional publisher online member communities

The Professional Publishers Association (PPA) is a UK membership organisation serving 250 publishing and media companies. To keep member discussions active between events and move away from hard-to-manage email threads, PPA turned to Guild for a simple, private online member community platform.

Using Guild, PPA created branded, invite-only member groups where members can share meeting minutes, discuss industry topics, and connect year-round. Guild improved operational efficiency, increased the value of membership, and helped PPA better understand member needs so it could deliver more tailored resources and events.

Professional Publishers Association

Hannah Bray

Managing Director, Commercial & Events