Case Study: MSI Global enhances member collaboration with Guild

MSI Global hosts legal and accounting professional communities on Guild

MSI Global Alliance, an international association of more than 260 independent legal and accounting firms across 100+ countries, wanted a secure way to keep its professional members connected beyond conferences and meetings. The challenge was to enable collaboration, knowledge sharing, and instant messaging in a private, GDPR-compliant environment. Guild provided the digital community platform MSI needed.

Using Guild’s multi-admin, multi-group Business Plus platform, MSI launched more than 10 branded private communities for regional and specialist member groups, including a dedicated COVID-19 support group. The result was stronger member-to-member communication, faster access to answers and resources, and greater overall membership value, with Guild chosen for its professional look, security, privacy, and GDPR compliance.

MSI Global

Pauline Rottstock

Head of Marketing