Case Study: Tipjar builds an investor community with Guild

How Tipjar is building their investor community on Guild

Tipjar, an award-winning cashless tipping platform, used Guild to strengthen communications with the investors from its first £300,000 Crowdcube crowdfunding round. After the raise, the team needed a better way to keep supporters informed, answer questions quickly, and build a more transparent, personal relationship with its investor community.

Guild provided Tipjar with a private investor community where the team could share updates, handle direct messages, manage concerns in one place, and open new lines of communication between investors and management. The result has been more efficient investor engagement and a stronger brand advocacy model, with Tipjar also looking to use Guild to support future fundraising and measure whether the community helps them raise subsequent rounds more rapidly.

Tipjar

Angelique Carney

Marketing Manager