Case Study: Digiconf boosts virtual event engagement with Guild

DigiConf support virtual B2B digital marketing event with a Guild community

Digiconf, a B2B digital marketing conference, needed to pivot quickly from a physical event to a virtual format in 2020 while still preserving attendee engagement, networking, and community around the event. To support this shift, Digiconf used Guild to host a branded online community alongside its virtual event platform, BigMarker.

Guild helped Digiconf launch the community in about 15 minutes, connect attendees with speakers and organizers, and extend discussions before, during, and after the event. The community continued to grow more than three months later, with attendees, speakers, and sponsors still sharing content and insights, while Digiconf also gained useful conversational data to inform future events and better understand audience pain points.

Digiconf

Luke Brynley-Jones

Conference Organiser