Case Study: Chartered Institution of Wastes Management builds highly engaged member communities with Guild

CIWM uses Guild to build highly engaged member communities

The Chartered Institution of Wastes Management (CIWM), the professional body for resource and waste professionals, needed a better way to connect its geographically dispersed membership of 5,500 across the UK and overseas. To support more efficient, private, and immediate communication, especially with regional groups, committees, councils, and younger professionals, CIWM turned to Guild and its mobile-first professional messaging app.

Guild enabled CIWM to create active member communities where people could share ideas, best practice, and real-time updates across regions and interest groups. The platform also helped CIWM engage entrepreneurial circular-economy communities, continue conversations after events, and maintain momentum from in-person meetups. While no hard numeric impact was given, CIWM reported stronger engagement, easier onboarding, and a greater sense of belonging across its member base through Guild.

Chartered Institution of Wastes Management

Paul Sloggett

Head of Member Engagement