Case Study: B2B Marketing builds an engaged CMO peer community with Guild

B2B Marketing hosts peer support community of CMOs on Guild

B2B Marketing, a provider of tools, insight and inspiration for B2B marketers, needed a better way to keep senior marketers and CMOs engaged between in-person events. Their Leaders Programme faced the challenge of inconsistent attendance, limited value for members outside London, and a growing need to maintain year-round engagement and peer networking. To solve this, B2B Marketing turned to Guild, the GDPR-compliant professional messaging platform.

Using Guild, B2B Marketing launched a branded peer-support community for marketing leaders, giving members a 24/7 space to discuss challenges and share advice. In under six months, the Guild community grew to over 100 active B2B marketing leaders, became highly engaged, and even supported monthly physical meetups. Guild also helped B2B Marketing listen more closely to member needs and better inform future offerings.