Case Study: State of Colorado achieves 98% open enrollment participation with GuideSpark

State of Colorado Digitizes OE Communications and Achieves 98% Participation

The State of Colorado, a 95,000‑employee government employer spread across 64 counties, faced a communications challenge: semi‑autonomous HR offices and a diverse, dispersed workforce made it difficult to educate employees about complex benefits and drive enrollment—particularly toward the state’s goal of increasing High‑Deductible Health Plan (HDHP) participation.

Working with GuideSpark, the benefits team moved to a digital, multi‑channel communications strategy—video libraries, webinars, analytics, train‑the‑trainer sessions and reinforced mailers/posters—so employees could access clear, on‑demand benefits education. The campaign produced a 98% open enrollment participation rate, a 31% rise in HDHP enrollment, over 50% wellness plan participation, and saved HR about 150 hours by eliminating OE roadshows.

State of Colorado

Kim Burgess

Chief HR Officer