GuideSpark
21 Case Studies
A GuideSpark Case Study
OSI Systems, a Hawthorne, CA–based designer and manufacturer of specialized electronic systems with about 6,000 employees worldwide, faced the challenge of making benefits communications engaging and consistent for a multi‑generational, remote workforce while managing rising healthcare costs and introducing a High Deductible Health Plan (HDHP).
Partnering with GuideSpark, OSI deployed a targeted, multi‑channel communications program (custom video content, marketing materials, on‑demand and in‑site distribution) and used active enrollment with HSA funding to ease the transition. The campaign drove over 90% HDHP adoption, cut U.S. healthcare cost growth to under 1% annually, and delivered $450,000 in savings.
Rick Merritt
Chief HR Officer