Case Study: American National Insurance Company achieves 66% reduction in new‑hire support time and modernizes Total Rewards communications with GuideSpark

Ongoing Communications for Total Rewards

American National Insurance Company (ANICO), a Galveston-based insurer with about 4,800 employees across the U.S., faced inconsistent benefits communication after consolidating three formerly separate entities. Low engagement, information overload at open enrollment, and a dispersed, multi‑generational workforce made it difficult to deliver consistent, year‑round Total Rewards messaging.

ANICO created a centralized Total Rewards communications team and partnered with GuideSpark to modernize technology and onboarding, launching a multi-touch, multi-channel "Hidden Paycheck" campaign (intranet, videos, posters, etc.). The initiative cut new‑hire support time by 66% (saving roughly 3 hours/week in orientation), enabled same‑day benefits enrollment, generated favorable employee feedback, and is expected to smooth future open enrollment and improve the overall employee experience.

American National Insurance Company

Sandra Hemstreet

Total Rewards Project Specialist